Mumbai, India – February 19, 2026: Meru Life, a Mumbai-based startup, has launched Meru Activs, India’s first supplement range specifically designed for enhanced bioavailability in people over 50. The aim is to address a critical gap between supplement consumption and actual nutrient absorption in ageing bodies.
Despite a growing population of people over 50 actively investing in preventive health, there is a clear gap between increased supplement consumption and the nutrients actually absorbed by the body.
India has over 250 million people aged 50 and above. Most would benefit from the right kind of supplementation. However, most believe that having home-cooked ‘healthy’ food is enough for their needs. Even the few who do take supplements still wonder: “Why don’t I feel any different?”
According to the International Osteoporosis Foundation (IOF), the World Health Organisation (WHO), and various studies, it is estimated that worldwide, one in three women and one in five men over the age of 50 will experience an osteoporotic fracture in their lifetime.
Further, WHO has noted that healthy ageing depends not only on longevity, but on maintaining functional ability over time, including musculoskeletal strength, metabolic health, and cardiovascular resilience.
As people move into their 50s and beyond, nutritional needs evolve. The body processes nutrients differently. Age-related changes in digestion, enzyme activity, and metabolism can affect the efficiency of nutrient absorption, often limiting the real-world impact of conventional supplements.
Meru Activs has been developed with this mind shift, emphasizing bioavailability rather than volume of intake. The formulations use phospholipid-based delivery systems, an approach increasingly referenced in nutrition science for its ability to enhance absorption by aligning more closely with the body’s natural transport mechanisms for fats and micronutrients at a cellular level.
“Among adults over 50, I often see issues of absorption,” said Dr. Radhika Vishweshwar, MBBS, MD (Geriatric Medicine). “Physiological changes can limit how effectively nutrients are absorbed, which means standard formulations may not always deliver expected benefits. Approaches that prioritise absorption science, including phospholipid-based systems, are better suited to this life stage and may support outcomes related to bone, metabolic, and cardiovascular health.”
“Not only are most people over 50 under supplementing, but they are under absorbing too,” said Khushboo Jain Tibrewala, Nutritionist and Diabetes & Inflammation Specialist. “Further, in my practice, I consistently see clients who are diligent about their supplements yet continue to show deficiencies in their blood reports. The conversation needs to shift from how much you take to how much your body can actually use. Phospholipid-based delivery systems address exactly this; they work with the body’s natural absorption pathways rather than against them. Meru Activs is asking the right question, not just how much, but also how well.”
“At this stage of life, the conversation needs to move beyond simply adding more supplements,” said Mihir Karkare, Co-founder & CEO, Meru Life. “The focus is on whether the body is actually able to absorb and use what it’s given. People in their 50s and 60s today are engaged, active, and intentional about their health. Meru Activs is designed to reflect that mindset, grounded in science, clarity, and realistic expectations.”
The range is now available on Amazon India and through the company’s direct-to-consumer platform. It includes formulations developed around commonly observed health priorities in this age group, namely:
Phospholipids Vitamin D3 + K2 for bone, muscle, mood, and immune health
Phospholipids Cholesterol support, for cardiovascular health
Phospholipids Liver Essentials (with Liposomal Milk Thistle) for exceptional liver support, enhanced absorption
Phospholipids Fatty liver support for helping manage liver fat, balancing enzymes
Phospholipids (Algal) Omega-3 DHA for heart, brain, and eye health
Across the range, Meru Activs has focused on ingredient transparency, clear dosage information, and accessible explanations of formulation choices, enabling consumers to make informed decisions without reliance on exaggerated health claims. For more details, visit www.meruactivs.com.
About Meru Life
Meru Life empowers people in their 50s and beyond to live an active, connected, and purposeful second innings.
The company’s flagship brand is Meru Activs, a premium nutraceutical line powered by phospholipid technology for superior absorption.
Meru Activs has been built exclusively for adults in their 50s and beyond. As the body’s ability to absorb nutrients declines with age, Meru Activs uses phospholipid-based delivery technology (the same structure as human cell membranes) to ensure nutrients survive digestion and reach cells more effectively.
Co-developed with a global leader in lipid science with exports to 20+ countries, all products are manufactured in EU-GMP, ISO, and FSSAI-certified facilities. The product range includes Phospholipids Vitamin D3+K2, Phospholipids Omega-3, Phospholipids Cholesterol Support, Phospholipids Liver Essentials, and Phospholipids Fatty Liver Support.
Meru Life is positioned at the intersection of a massive demographic shift and an underserved market opportunity. The founding team brings over 100 years of collective experience in digital marketing, MarTech, and entrepreneurship, supported by leading experts in geriatric medicine, nutrition, and nutraceutical formulation.
Apart from Meru Activs, Meru Life also offers Meru Elevate, a curated learning platform featuring expert-led courses on finance, wellness, and purposeful living.
Website: www.merulife.com | www.meruactivs.com
