Post Budget Reaction Quote 2026 from AI_Mr. Dinakar Menon, Managing Partner and Business Head of BigTrunk Communications

When we look at this Budget through the lens of the marketing industry, the message is clear that artificial intelligence is no longer a future tool but a present-day growth engine. The decision to increase funding for AI-powered, industry-linked labs in Tier 2 and Tier 3 institutions is especially important because it expands the talent and innovation base beyond metros and brings applied intelligence closer to real business problems. For marketing, where content, consumer insight, and automation now depend heavily on data and machine learning, this creates a stronger pipeline of skills and solutions. The formation of a standing committee to study the impact of emerging technologies on jobs also reflects a balanced approach that recognises both opportunity and responsibility. With sustained support through national AI and research missions, India has a chance to build a marketing ecosystem that is smarter, more export-ready, and globally competitive while remaining inclusive and future-facing.– said Mr. Dinakar Menon, Managing Partner and Business Head of BigTrunk Communications