Mumbai, Oct 16: Whisper World – the global pioneer in In-Content Advertising (ICA) has once again teamed up with Red Chillies Entertainment for its latest production – The Ba***ds of Bollywood, the blockbuster entertainment sensation of 2025, now streaming on Netflix and marking Aryan Khan’s directorial debut.
Whisper World, Red Chillies Entertainment’s exclusive In-Content Advertising (ICA) partner for The Ba***ds of Bollywood offers creative solutions to organically embed branding in the post-production phase of content. In the series, Whisper World has leveraged its expertise in the field of brand integrations via ICA to feature major brands including Coca-Cola, Sprite, BKT Tires, Mother Dairy, Truecaller, Senco Gold & Diamonds, Monte Carlo and Goibibo, ensuring that brands appear organically in high-attention storytelling moments. Some of the placements for Aryan Khan’s brand D’YAVOL were also executed by Whisper World.
“We are delighted to be working again with Red Chillies Entertainment on this special project. Our partnership is built on a shared vision of progressive viewer engagement and our goal is to deliver experiences that move beyond traditional product placement, to deliver brand exposure without interrupting the viewing experience. We’re capitalising on moments that are organic to the narrative and unforgettable for the viewer,” says Mr Guneet Anand, Partner, Whisper World.
The collaboration builds on the resounding success of their previous integrations in blockbuster films Jawan (2023) and Dunki (2023), where ICA brought brands like Asian Paints and BKT Tires seamlessly into storylines.
Mr. Venky Mysore, CEO of Red Chillies Entertainment, said: “At Red Chillies Entertainment, we focus on creating premium content that engages audiences worldwide. With The Ba***ds of Bollywood, we also wanted to build a platform where brands can be integrated seamlessly into the narrative. Partnering with Whisper World enables us to do this in a way that feels organic and adds value for both audiences and brands.”
“Our ICA solutions are impactful for brands across sectors. Our technology and workflow have been perfected to organically create new opportunities for brand integrations in premium content like films, series and music videos. With an agile workflow that allows marketers to go from brief to execution in a matter of weeks, and increases investment opportunities across platforms, the mindset around premium content investments is shifting. For the featured brands, this partnership is a gateway to prime audience attention, leveraging the immense hype around one of the most talked-about debuts in Indian entertainment and to build meaningful connections with consumers,” concludes Guneet.
About Whisper World: – A global leader in In-Content Advertising (ICA), Whisper World seamlessly integrates brand messages into content audiences actively engage with. Founded in 2014 and operating in 7 countries, the company has executed over 2,500 campaigns for 500+ brands. Its India arm, launched in 2019, partners with leading broadcasters JioStar and ZEE Network across 18+ channels and 8 languages. Backed by partners like Nielsen, Kantar and BARC, Whisper World delivers measurable, clutter-free brand visibility. With cutting-edge technology and Whisper Studios, it offers fast, sustainable, high-impact storytelling with reduced production timelines.
About Red Chillies Entertainment: – Red Chillies Entertainment (RCE) was founded in 2002 and ever since, the company has been on a steady growth curve in the sphere of producing high quality entertainment across platforms. Red Chillies Entertainment is one of the leading studios in the country spanning content development, production, global marketing and distribution as well as visual effects and post-production through Red Chillies VFX.
