Founded in 1956 by Late Deshraj Jain in Johari Bazaar, Jaipur, the Oswal Soap Group has grown from a small soap-making venture into one of Rajasthan’s most respected FMCG enterprises. What began as a humble dream built on purity, craftsmanship, and integrity has evolved into a seven-decade legacy of trust and excellence.
In its early years, Oswal gained fame for its handmade soaps, celebrated for their fragrance, freshness, and quality. These soaps soon became a symbol of purity and reliability — a reflection of the founder’s unwavering dedication to honest manufacturing and customer satisfaction.
Over the years, Oswal has not only witnessed India’s growth but also contributed to shaping the country’s household, hygiene, and wellness sectors — always guided by the principles of Swadeshi and self-reliance.
A Legacy Carried Forward
After the founder’s demise, his sons took charge of the business, officially registering it as the Oswal Soap Group. With a shared commitment to their father’s vision, they introduced innovation while retaining the group’s timeless focus on purity and trust.
Today, Oswal stands tall as a family-led enterprise with over 100 high-quality products across personal care, home care, and food segments. Each offering — from soap bars to spices — embodies the same values that have guided the company for nearly seventy years.
Expanding into the Pooja Segment: A Fragrant Devotion
Carrying forward its spirit of innovation with purpose, Oswal Soap Group has recently entered the pooja essentials segment, launching its Oswal Agarbatti and Dhoop Batti range. This expansion marks a meaningful step — from cleansing the home to uplifting the soul.
Crafted with natural, eco-friendly ingredients, Oswal’s Agarbattis and Dhoop Battis blend traditional Indian artistry with modern quality standards. Each stick and cone is a tribute to the spiritual essence of Indian households, designed to spread peace, positivity, and purity in every prayer space.
The range reflects Oswal’s deep understanding of Indian culture — where cleanliness, faith, and fragrance come together to define daily living. The company plans to further diversify this segment by introducing Pooja Samagri and spiritual accessories, making Oswal a holistic household and devotion brand.
“Our goal has always been to serve Indian homes in every way possible — through products that purify, nourish, and inspire,” said a spokesperson from Oswal Soap Group. “With our Agarbatti and Dhoop line, we aim to celebrate India’s cultural roots while empowering local artisans and manufacturers.”
Serving Every Corner of the Indian Household
Beyond spiritual care, Oswal Soap Group continues to meet the everyday needs of millions of Indian families. Its home and laundry care products — including Oswal Soap Bars, Washing Powders, Dish Wash, Hand Wash, and Surface Cleaners — remain symbols of reliability and hygiene.
In the food and grocery segment, Oswal’s Masale, Tea, Salt, Rice, Daal, Poha, Edible Oils, and Packaged Water bring freshness and purity to Indian kitchens. The combination of these diverse products — from cleansing essentials to cooking staples and now pooja items — makes Oswal a truly complete household brand.
Commitment Beyond Commerce
The group’s philosophy extends beyond business. Through the Sita Devi Deshraj Trust, Oswal supports the community by providing daily meals, medical aid, and welfare initiatives for the underprivileged. Its medical camps across Rajasthan and beyond reflect its dedication to uplifting lives.
With a network of over 300 dealers across India, Oswal empowers small entrepreneurs and promotes sustainable livelihoods. The launch of the Swadeshi Oswal Mart, the first of its kind in Rajasthan, further strengthens the vision of Atmanirbhar Bharat, encouraging consumers to embrace Indian-made products with pride.
A Future Rooted in Faith and Purity
From a humble workshop in Johari Bazaar to a nationally recognized FMCG brand, Oswal Soap Group stands as a symbol of Indian enterprise, family values, and cultural continuity. Whether it’s the freshness of its soaps, the aroma of its masalas, or the divine scent of its Agarbattis and Dhoop Battis, every product carries the same promise — purity you can trust, faith you can feel.
As Oswal continues to expand, it remains guided by one vision — to bring together cleanliness, nourishment, and devotion under one trusted Indian name.
Through every fragrance and every flame, the Oswal Soap Group continues to spread the fragrance of faith — from one generation to the next.
