A Fresh Digital Destination for India’s Next Wave of Entertainment
India, September 8, 2025 – Entering a new era of digital entertainment, Balaji Telefilms Limited announced the launch of its new family-friendly app, Kutingg. This marks the next phase in Balaji’s digital journey, reflecting evolving content consumption habits and the growing demand for innovative digital formats.
A Family-First Platform
Kutingg positions itself as the go-to destination for daily family entertainment, offering Kadak stories told with authenticity and impact. Its expansive content slate spans:
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Gripping drama & youthful series
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Mini-series & reality formats
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Talk shows & snackable short-form content
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Films and multi-genre binge-worthy content
Blending vertical video formats with traditional storytelling, Kutingg ensures an engaging, mobile-first experience for audiences.
Curated Programming Segments
Programming on Kutingg is carefully designed under key categories, including:
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Daily Dose of Entertainment (Pyaar Kii Raahein, Saas, Bahu aur Swaad)
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Weekend Binge (Cheerleader)
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Superstar Library (Bose, Mentalhood)
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Non-Fiction & Chat Shows (Swaad Se Karenge Sabka Swagat, i’s For India, Morning Mantra, The Impact Circle, Laut Aao, Bollywood Gapshap, Game Plans)
Leadership Insights
Speaking on the launch, Mr. Sanjay Dwivedi, Group CEO and Group CFO, Balaji Telefilms Ltd, said:
“At Balaji, our journey has always been about anticipating how stories are experienced and staying ahead of audience expectations. Today’s audiences want sharper, shorter, and more personal stories—and Kutingg is our answer. This is not just another entertainment app; it is a family-first destination that delivers moments bringing families together, stories that spark conversations, and entertainment that stays with audiences.”
Adding to this, Mr. Nitin Burman, Group Chief Revenue Officer, Balaji Telefilms Ltd, noted:
“Kutingg represents more than a platform—it is an ecosystem where content, creators, and audiences meet on common ground. With its wide spectrum of genres and innovative storytelling, we are opening new opportunities for brands and advertisers to connect more meaningfully. Our vision is to make Kutingg not only India’s preferred family-first entertainment destination, but also a space where content and commerce thrive together.”
Launch Date and Vision
Set to launch on September 11, 2025, Kutingg establishes itself as a dynamic, independent digital hub tailored for India’s growing mobile-first audience. With this step, Balaji Telefilms reinforces its pioneering role in shaping the future of OTT entertainment in the country.
