Golden Fun Foods & Beverages Pvt Ltd introduces a playful new wine label designed for parties, beach trips, and vibrant weekend hangouts, while also unveiling a premium offering rooted in purpose.
New Delhi, August 2, 2025 – India’s wine scene gets a bright and cheeky upgrade with the launch of Jejune Eggbeater, a fresh, fun-forward wine brand created especially for Gen Z — the always-online, always-on generation that thrives on humor, authenticity, and unforgettable experiences. With its tagline “Uncork the Fun!”, the brand sets the tone for a more unfiltered and playful wine culture.
Developed by Golden Fun Foods & Beverages Pvt Ltd, Jejune Eggbeater strips away the formality of traditional wine culture and brings in a bold dose of laughter, color, and relatability. Think neon-colored bottles, comic-style labels, and editions like “Breakup Edition” or “Hangover Lite” — made to be the star of the party and the most shareable moment of your weekend.
Flavors are crafted with an Indian twist — including unique fusions like Kala Jamun, Aam Panna, and Nimbu Mint — making the wine not just a drink, but an experience. From beach picnics to afterparties, Jejune Eggbeater is for those who sip with a smirk and live on their own terms.
“We’re not just putting wine in a bottle — we’re bottling good times,” said Mr. Atharv Gupta, spokesperson for Golden Fun Foods & Beverages Pvt Ltd. “Jejune Eggbeater is about laughter, impulse, music, friendships, and moments that don’t need rules.”
The brand actively supports music and dance, and will associate with college festivals, stand-up acts, and pop-up youth events to stay in sync with India’s energetic entertainment scene.
Alongside this youthful new launch, the company is also proud to present Katyuri Kingdom — an ultra-refined luxury brand deeply inspired by Himalayan heritage. As part of its commitment to meaningful initiatives, Golden Fun Foods & Beverages Pvt Ltd has pledged to donate 100% of the profits from its Katyuri Kingdom (Silver) wine product line to the conservation of the Himalayas — supporting regional flora, fauna, and indigenous ecosystems.
As India’s Gen Z continues to define how they celebrate and connect, Jejune Eggbeater aims to be their go-to companion for everything wild, witty, and wonderfully unexpected.
