Vaishali, Ghaziabad | July 19, 2025 – In what’s being hailed as a first-of-its-kind initiative in Delhi NCR, Roongta Cinemas is gearing up to host CineFluence a mega collaboration between the world of cinema and social media on July 20 at its flagship property in Vaishali, Ghaziabad.
The event is expected to bring together over 150 of the region’s top social media influencers from fashion, food, lifestyle, and entertainment. Designed as a celebration of digital culture and cinematic experiences, CineFluence promises an immersive space for real-time content creation, exclusive screenings, and curated brand showcases all inside a cinema completely reimagined for the digital generation.
The campaign has been ideated by Roongta Cinemas as part of its effort to bridge traditional entertainment with modern content ecosystems. The execution and influencer strategy is being spearheaded by PRIDE PR & COMMUNICATIONS, a Delhi-based agency known for youth-centric campaigns.
Speaking about the concept, Sanjay Barjatya, CEO of Roongta Cinemas, said:
> “Cinema has always brought people together. With CineFluence, we’re evolving that idea for a new era — where storytelling happens both on the big screen and across millions of small ones.”
Echoing the sentiment, Ishita Bhatnagar, Vice President – Sales & Marketing at Roongta Cinemas, added:
> “We wanted to move beyond traditional movie promotions. This event is designed to turn influencers into co-creators — giving them not just access, but a stage.”
The brain behind the execution is Prince Kumar, Founder of PRIDE PR & COMMUNICATIONS. His team is managing everything from curation and invites to influencer integration and live digital buzz.
> “This isn’t just an event — it’s a culture-first activation,” Kumar said. “CineFluence is where cinema meets virality, and we’re proud to drive that convergence.”
Here’s what’s in store at CineFluence on July 20:
A red carpet-style influencer walk
Live content creation zones for reels, vlogs, and stories
Exclusive film screenings and behind-the-scenes access
Curated brand pop-ups, product giveaways, and interactive walls
A full day of social media buzz under the official hashtag #CineFluence
About Roongta Cinemas:
Located in Vaishali, Roongta Cinemas has quickly grown into one of NCR’s most vibrant cinema destinations. Known for its youth-friendly branding, experiential screenings, and fresh take on movie-going, the brand continues to evolve cinema culture beyond the screen.
Roongta Cinemas is also the fastest-growing cinema chain, as adjudged by Big Cine Awards in 2024.
