Tuesday, July 29, 2025

EVeium Smart Mobility Redefines Premium EV Affordability Through Maximum Localisation

Bengaluru, July 2, 2025 — In a decisive move set to reshape India’s electric two-wheeler market, EVeium Smart Mobility, a leading EV brand under Ellysium Automotives, has deepened its focus on indigenous production, pushing the boundaries of premium electric vehicle affordability without compromising on quality, performance, or design.

By ramping up local component manufacturing and investing significantly in its domestic supply chain, EVeium is successfully aligning high-end electric mobility with accessibility. This transformative step is expected to offer considerable cost advantages to Indian consumers while delivering premium experiences through EVeium’s flagship models—Cosmo, Comet, and Czar—now reintroduced with upgraded features and refreshed aesthetics.

A Strategic Commitment to “Make in India” and Clean Mobility

EVeium’s intensified localisation strategy is not merely a cost-cutting exercise but a deeply strategic move aligned with India’s national mission of Atmanirbhar Bharat (self-reliant India) and sustainable transportation. With more components—ranging from chassis and batteries to controllers and onboard tech—now being produced within the country, the brand is creating a robust, self-sustaining manufacturing ecosystem.

“At EVeium, we’ve always believed that sustainable mobility shouldn’t come at the cost of accessibility,” said Sameer Moidin, Founder & CEO, EVeium Smart Mobility. “By increasing the localisation of our components and reinforcing our manufacturing ecosystem in India, we are now able to offer truly premium electric scooters at prices that resonate with the Indian market. This is a major step in our journey to create a greener, smarter commuting future for everyone.”

This push towards maximum localisation brings several advantages:

  • Reduced production costs, enabling competitive pricing for consumers.

  • Enhanced control over quality and supply chain timelines.

  • Faster innovation cycles, allowing quicker market adaptation.

  • Support for local industries and job creation within the EV manufacturing ecosystem.

Premium EV Models Now More Accessible Than Ever

EVeium is relaunching its flagship lineup—Cosmo, Comet, and Czar—with feature upgrades and aesthetic refinements tailored to the needs of Indian riders. These models, previously known for their high-performance specs and sleek European-inspired designs, now combine affordability with uncompromised quality.

EVeium Cosmo

An entry-level premium electric scooter, the Cosmo is designed for urban commuters who seek a perfect balance between style, efficiency, and practicality. With its improved battery management system, lightweight build, and enhanced smart connectivity, Cosmo is an ideal choice for first-time EV adopters.

EVeium Comet

Targeted at performance-oriented riders, the Comet offers superior range, quick acceleration, and intelligent ride analytics. The updated model features a newly localized drivetrain and advanced regenerative braking system, ensuring both dynamic performance and energy efficiency.

EVeium Czar

Positioned as the flagship luxury commuter in the lineup, the Czar is known for its bold design, extended range, and premium ride comfort. The latest version includes locally manufactured lithium-ion battery packs, an upgraded infotainment dashboard, and improved ergonomic seating.

By leveraging domestic innovation and production, EVeium has successfully managed to lower the price brackets of these high-end scooters, making them more appealing to a broader segment of Indian consumers.

Riding the Momentum of EV Adoption in India

India’s electric vehicle market has witnessed exponential growth over the past few years, driven by a mix of government incentives, increasing fuel prices, and a conscious consumer shift toward sustainable alternatives. However, one major roadblock for many consumers has been the high upfront cost of EVs, especially in the two-wheeler segment.

EVeium’s approach directly addresses this pain point. By eliminating the need for imported components, which often come with added duties and longer lead times, the brand ensures that more Indian households can access premium electric mobility solutions without breaking the bank.

Moreover, the company’s commitment to domestic production mitigates risks associated with global supply chain disruptions, making EVeium’s operations more resilient and responsive to market demands.

Innovation Meets Affordability: The EVeium Philosophy

While affordability is a key part of EVeium’s strategy, the brand has not diluted its core pillars of innovation, safety, and sustainability. Each EVeium model continues to integrate:

  • Smart battery technology with optimized thermal management and fast charging.

  • IoT-based vehicle telematics for real-time diagnostics and rider behavior analysis.

  • Regenerative braking and energy-saving algorithms for longer battery life.

  • AI-enabled maintenance alerts, promoting proactive vehicle care and longer lifespan.

By incorporating intelligent features and user-friendly interfaces, EVeium ensures that riders enjoy a truly next-gen commuting experience without the typical premium price tag.

A Positive Impact on India’s Green Mobility Goals

EVeium’s mission aligns with India’s larger objective of reducing carbon emissions and shifting toward cleaner, more energy-efficient transport systems. According to the NITI Aayog, electric two-wheelers are expected to account for 70-80% of new vehicle sales by 2030.

With its strong localisation approach and eco-conscious business model, EVeium is contributing significantly to this transformation. By making premium electric scooters financially accessible, the company plays a critical role in encouraging mass adoption of clean mobility solutions, particularly in urban and semi-urban areas.

“For sustainable mobility to work at scale, it must be both aspirational and attainable,” noted a spokesperson from Ellysium Automotives. “EVeium’s new production model enables that balance.”

Empowering the Indian Economy and Skill Development

Beyond its contribution to clean mobility, EVeium’s localisation strategy is also a catalyst for economic empowerment and skill development. By sourcing components locally and setting up regional manufacturing units, the company is:

  • Creating employment opportunities across engineering, assembly, logistics, and after-sales service.

  • Fostering innovation partnerships with Indian suppliers and technology firms.

  • Training the next generation of EV technicians and mechanics, thereby contributing to the growth of an EV-ready workforce.

This integrated approach not only helps EVeium scale efficiently but also supports the government’s broader vision of a self-reliant, innovation-driven industrial ecosystem.

Looking Ahead: Scaling Innovation and Accessibility

EVeium Smart Mobility plans to continue expanding its manufacturing capabilities, dealership networks, and service infrastructure across the country. The brand is also exploring new vehicle categories and battery technologies to extend its leadership in the premium-yet-affordable EV space.

Upcoming initiatives include:

  • Battery-as-a-Service (BaaS) models for greater affordability and flexibility.

  • Subscription-based EV ownership to reduce cost barriers.

  • Connected mobility apps that offer ride analytics, navigation, and safety alerts.

  • Regional R&D hubs focused on climate-specific vehicle adaptations.

With these efforts, EVeium is not just positioning itself as a vehicle manufacturer but as a comprehensive smart mobility solutions provider for India’s dynamic transportation landscape.

About EVeium Smart Mobility

EVeium Smart Mobility is a future-forward electric two-wheeler brand operating under the umbrella of Ellysium Automotives. Dedicated to innovation in clean energy and intelligent transport, the brand delivers premium electric scooters engineered for durability, safety, and smart mobility.

By merging cutting-edge battery tech with sustainable design and now embracing maximum localisation, EVeium is redefining the benchmark for electric two-wheelers in India.

Learn more at: WWW.EVEIUM.COM

Conclusion: A New Era of Indian EV Excellence

EVeium’s latest initiative marks a significant leap not just for the brand, but for the Indian EV industry as a whole. By proving that premium electric vehicles can be both world-class and locally made, EVeium sets a powerful example for innovation-driven growth in the clean mobility sector.

As the brand continues to scale and evolve, its commitment to affordability, quality, and sustainability positions it as a key player in India’s electric revolution—and a champion of accessible, intelligent, and eco-friendly commuting for all.

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