New Delhi, 26th June 2025 – In a bold move to elevate its culinary offerings, ibis India has partnered with celebrity chef and digital food icon Sanjyot Keer to revamp the dining experience across its Spice It restaurants. This first-of-its-kind chef collaboration is part of ibis India’s broader strategy to cater to the evolving tastes of today’s discerning travelers.
️ A Flavour-Forward Collaboration
Known as the founder of Your Food Lab and a former Food Producer on MasterChef India, Chef Sanjyot Keer has built a reputation for blending storytelling with inventive Indian cuisine. With a digital following of over two million and creative collaborations with global stars like Ed Sheeran, Ajay Devgn, and Sourav Ganguly, Chef Sanjyot brings both cultural relevance and creative flair to this collaboration.
Introducing a Curated Chef Menu Across ibis India
Starting this month, Spice It restaurants across all ibis hotels in India will roll out a specially curated menu by Chef Sanjyot. Signature dishes include:
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Cloud Eggs Toasted Dreams – a whimsical, modern take on breakfast
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Railway Chicken Curry – a nostalgic yet elegant Indian classic
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Gulab Jamun Ice Cream – a rich, playful dessert twist
This culinary revamp promises to surprise, delight, and connect diners through bold flavours and creative presentations.
️ Leadership Speaks
“We are thrilled to collaborate with Chef Sanjyot Keer in this bold step forward for our dining experiences. His creative approach and cultural relevance perfectly reflect the ibis brand ethos,” said Tejus Jose, Director of Operations, ibis & ibis Styles India. “This partnership redefines what guests can expect from food and beverage at an economy hotel – approachable yet innovative cuisine served with heart.”
“Partnering with ibis India is a wonderful opportunity to bring my culinary vision to life on a national scale,” said Chef Sanjyot Keer. “The menu blends familiar Indian flavours with a global perspective. Each dish is designed to comfort, surprise, and spark conversation.”
Vibrant Launch Across Social Media
ibis India has officially launched the partnership with a vibrant ad film across its social platforms.
Watch and share the announcement here:
Instagram Reel
Facebook Video
✨ More Than a Meal – A Memorable Experience
Whether traveling for work or leisure, diners can now look forward to a refreshed, chef-driven menu that transforms expectations from a hotel dining experience. With this collaboration, ibis India reinforces its commitment to crafting multi-sensory, joyful guest experiences—one delicious dish at a time.
