Saturday, June 7, 2025

Meet Adwalkers: The UGC Powerhouse Fueling India’s New-Age D2C Revolution

User-Generated Content (UGC) is no longer just a marketing buzzword — it’s the fuel behind some of India’s fastest-growing D2C brands. At the forefront of this content revolution is Adwalkers.in, a new-age UGC ad agency that helps brands convert with authentic, high-performing creator-led videos.

Why UGC Matters More Than Ever

Today’s consumers don’t trust overly polished, high-budget commercials. They crave real stories told by real people. That’s where UGC steps in. Here’s why it works:

  • Up to 4X better click-through rates

  • 2–3X higher attention retention

  • 29% average increase in conversions

In 2022, only 11% of Indian D2C brands used UGC in paid media. By 2025, that number has soared past 68%, proving UGC is no longer optional — it’s essential.

The Psychology Behind UGC’s Effectiveness

UGC taps into the power of trust. Real users showcasing real experiences create emotional resonance and credibility. This is especially impactful in India, where word-of-mouth has always been a strong influence on purchasing decisions.

Additionally, UGC reduces ad fatigue. Since UGC blends naturally into social feeds, it feels native — not intrusive — leading to better engagement and fewer skipped ads.

How Adwalkers Is Changing the Game

Founded by Roshan Purohit, alongside co-founders Anshul Sharma, Shreyansh Agrawal, Anand Singh, and Rupesh Srivastava, Adwalkers was launched to break away from the outdated playbook of traditional advertising agencies.

Their approach? Performance-first, not vanity-focused.

  • An in-house team of 15–20 experts including psychologists, copywriters, and strategists

  • A network of 500+ trained UGC creators

  • Quick turnarounds with data-led decision-making

Each piece of content is tailored to trigger action, not just admiration. The results? Over 300 D2C brands have seen real sales growth using Adwalkers’ creator-powered videos.

What Sets Adwalkers Apart

While most agencies try to be everything to everyone, Adwalkers is laser-focused on one thing: UGC ad videos that convert. Here’s what makes them stand out:

  • ✅ Exclusive focus on UGC performance marketing

  • ✅ Real creators — not scripted actors

  • ✅ Creatives optimized for ROAS

  • ✅ Proven success across 300+ D2C brands

  • ✅ Faster turnaround than traditional agencies

Their videos don’t just grab attention — they drive measurable results.

Why You Should Choose Adwalkers

Partnering with Adwalkers means plugging into a high-performance UGC engine. They go beyond video production:

  • Deep audience research

  • Behavioral scripting for conversion

  • ROI-focused delivery

Whether you’re a bootstrapped startup or a scaling D2C powerhouse, Adwalkers helps you stretch every marketing rupee for maximum return.

Trusted by India’s Top D2C Brands

Adwalkers has run successful campaigns across fashion, beauty, tech, healthcare, and more. Their results speak volumes:

  • Higher click-through rates

  • Lower customer acquisition costs

  • Better engagement and loyalty

With over 500+ creators and 300+ brands, their campaigns prove that authentic content beats expensive production every time.

Meet the Team Behind Adwalkers

Led by Roshan Purohit, Adwalkers is built on the combined expertise of:

  • Anshul Sharma – Head of Creator Partnerships

  • Shreyansh Agrawal – Chief Marketing Officer

  • Anand Singh – Creative Director

  • Rupesh Srivastava – Client Success Manager

Together, they’ve crafted a unique ecosystem that treats content as a growth asset — not just a marketing expense.

Final Thoughts: The Future Belongs to UGC

In today’s attention economy, brands don’t need more ads — they need content that converts. Adwalkers delivers just that, making UGC the backbone of India’s next-gen performance marketing.

Whether you’re looking to scale fast, cut CAC, or increase ROAS, Adwalkers.in is your growth partner.

Connect with Adwalkers

Phone: 9348487019
Email: official@adwalker.in
Website: www.adwalkers.in

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