A Milestone Step Toward Nationwide Expansion in Beauty and Skincare
In a significant leap toward its pan-India growth mission, Recode Studios, one of India’s fastest-growing beauty and skincare brands, has launched a brand-new retail store in Rajouri Garden, New Delhi. The new outlet, situated at J-117, Rajouri Garden, Delhi-110034, reflects the brand’s ambition to reach a broader consumer base and redefine the shopping experience for beauty enthusiasts in the capital.
This strategic move marks a crucial milestone for Recode Studios as it strengthens its commitment to providing premium, affordable, and inclusive beauty products to Indian consumers. The store is a blend of innovation and experience, offering Delhiites an opportunity to explore the brand’s extensive portfolio firsthand.
Creating Beauty Destinations in Metro Hubs
The new store in Rajouri Garden is more than just a retail outlet; it is part of Recode Studios’ broader strategy to establish brand-driven touchpoints in India’s top metro cities. The company aims to bridge the gap between online convenience and offline trust by offering physical spaces where customers can try, test, and explore their offerings.
Rajouri Garden, a commercial hotspot and one of West Delhi’s most vibrant shopping areas, serves as an ideal location for this expansion. It caters to a diverse and dynamic customer base, ranging from working professionals and college-goers to fashion-forward families, making it a natural fit for Recode Studios’ inclusive brand ethos.
A Statement from the Co-Founder
Bringing Recode Closer to the People
Rahul Sachdeva, Co-Founder of Recode Studios, shared his thoughts on the store launch, emphasizing its significance in the brand’s journey:
“The opening of our new store in Rajouri Garden is an important milestone in the journey of Recode Studios. Growing our retail footprint enables us to engage more closely with our customers and provide them with a hands-on experience of our products. This store is yet another demonstration of our commitment to bringing high-quality yet affordable beauty solutions to a broader population as well as strengthening the foundation of our brand in India.”
His statement highlights the brand’s strong focus on customer engagement, product transparency, and retail innovation.
A Store Designed for Experience and Engagement
The Rajouri Garden store has been designed to serve as a multi-sensory, interactive beauty space. Rather than simply lining shelves with products, the store layout encourages discovery and experimentation, with dedicated zones for:
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Makeup trials and tutorials
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Skincare testing and consultation
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Customer feedback and engagement areas
Visitors can explore Recode’s bestselling products, including its top-rated foundation, lipsticks, eyeshadow palettes, serums, sunscreens, and moisturizers—all developed with clean ingredients and global manufacturing standards.
The store also integrates a technology-forward approach with digital screens, smart displays, and QR-enabled product descriptions to help consumers understand ingredients, usage, and results.
Why Rajouri Garden? A Strategic Choice for Expansion
Rajouri Garden stands out as a high-footfall retail area with a well-connected metro line, nearby shopping complexes, and a growing population of style-conscious, value-driven buyers. By opening in this locality, Recode Studios positions itself at the heart of a community that values:
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Product accessibility
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On-trend beauty solutions
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Clean, safe, and sustainable skincare
This outlet is not just a sales point but a community hub where beauty enthusiasts can interact with professionals, participate in live demonstrations, and learn more about ethical beauty practices.
Breaking Barriers in the Beauty Industry Since 2018
Recode Studios: A Brand Built on Innovation and Inclusivity
Founded in 2018, Recode Studios has steadily carved a niche in India’s competitive beauty and skincare market. Challenging the norms of traditional beauty retail, the brand is known for its:
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Research-backed product development
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Clean and cruelty-free formulations
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Affordable pricing with premium performance
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Commitment to inclusivity and representation
Rather than pushing one-size-fits-all solutions, Recode Studios has invested in understanding Indian skin tones, weather patterns, and lifestyle challenges, creating products that are both scientifically robust and culturally relevant.
Their direct-to-consumer (D2C) model, backed by a strong online presence, has already built a loyal base across Tier I and Tier II cities. With each new store, Recode aims to bring the digital experience offline, creating an omnichannel retail strategy that speaks to today’s hybrid shoppers.
Empowering a Conscious Consumer Generation
The modern beauty buyer is not just driven by price or branding but by values. Today’s consumers—especially Gen Z and Millennials—seek:
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Transparency in sourcing and ingredients
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Brands that promote self-expression
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Sustainable packaging and production
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Inclusive representation in marketing
Recode Studios taps into this shift by building a brand that educates, empowers, and engages. Every product comes with clear labelling, a story behind its creation, and a promise of quality without compromise.
The new Rajouri Garden store is envisioned as a platform for awareness, where campaigns around skin positivity, clean beauty, and women’s empowerment in entrepreneurship will also take center stage.
The Road Ahead: Recode Studios’ Vision for the Future
The Rajouri Garden launch is just one step in what promises to be a year of aggressive expansion for Recode Studios. The brand plans to:
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Open more than 25 retail outlets across top cities in the next 12–18 months
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Launch new product categories, including haircare and wellness
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Expand its B2B partnerships with salons and beauty influencers
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Continue investing in education-led marketing via masterclasses and digital tutorials
As India’s beauty market grows exponentially—estimated to reach $28 billion by 2026—Recode Studios aims to emerge as a homegrown challenger to global giants, prioritizing local relevance, ingredient integrity, and customer empowerment.
Final Thoughts: Redefining Beauty, One Store at a Time
With the launch of its latest store in Rajouri Garden, Recode Studios isn’t just selling products—it’s building a movement. A movement where beauty is more than skin deep, where affordability meets elegance, and where Indian consumers are invited to explore, express, and embrace their individuality.
From humble beginnings to being a brand with national appeal, Recode Studios continues to break new ground. And with every new store opening, it invites more people to join the journey of discovering authentic, accessible beauty.
Location Details:
Recode Studios Store
J-117, Rajouri Garden,
New Delhi – 110034
Open All Days | 10:30 AM – 9:30 PM
