Sight is one of the first senses to register and leave an impression when someone enters a place. Indeed, 80% of learning is dependent on visual input, and researchers have shown that almost half of the brain is dedicated to processing visual information. Embracing this theme, the world of hospitality is also appreciating the idea of the third skin, amplifying the sensory narrative in design. The concept of the third skin in architecture envelopes one in an environment that interacts intimately with our sensory and psychological experiences. In this article, Ar. Anil Badan, Founder and Principal Architect at Studio B Architects, sheds light on “The Third Skin” in hospitality interiors.
Multi-Sensory Design Elements
Contemporary hospitality design recognises that a guest’s experience is shaped by the full range of human senses. From dramatic lighting schemes to curated artworks and panoramic views, visual cues remain a dominant force. Ambient music, the rustling of leaves in an inner courtyard, or even the acoustics of silence can create emotional resonance. Signature scents have become powerful branding tools. Textural layering with cool marble or soft velvet invites tactile engagement and enhances intimacy.
Invisible Storyteller Technology
Technology is becoming a vital component of the third skin. Smart lighting systems, mood-controlled thermostats, and voice-activated entertainment are expected. It is being used to craft immersive experiences. Projection mapping can transform a lobby ceiling into a starlit sky. Smart scent diffusers can alter a room’s mood throughout the day. Interactive walls, AI concierges, and personalised guest profiles all contribute to making the experience seamless and story-driven.
Personalisation Through Emotional Design
The luxury of the future is relevance. Hospitality interiors are now expected to feel personal, responding to the emotional and psychological needs of the individual guest. Through guest and smart systems, interiors can adjust lighting, room layout, scent, and even art based on guest preferences. This emotional design goes beyond ergonomics- it taps into empathy, crafting spaces that feel just right as they were designed to anticipate your needs before you voiced them.
Fluidity and Flexibility
Contemporary guests are no longer bound by rigid definitions of space. They work from their suites, socialise in lobbies, and meditate in courtyards. As a result, hospitality interiors are evolving into flexible, multi-use environments that support a wide range of behaviours. For example, a lobby might double as a co-working lounge.
In essence, hospitality design is in the midst of a poetic transformation. This shift toward the third skin is redefining how we perceive space. So, let’s immerse ourselves in this design philosophy and experience hospitality at a new level.
